What good looks like
Each rule from PRINCIPLES.md as a real example to match against. Review a page by finding its closest “Don’t”.
Show it, don’t claim it
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A claim with nothing to check. Every competitor can write it.
A real show, a real number, labelled as an estimate.
Real, labelled, and honest when it’s missing
A podcast
0
downloads
A placeholder icon, a made-up show, and a zero that reads as a fact.
My First Million
The show’s own cover, and “Not enough signal yet” when we don’t have the number.
Blue means click; one blue button per screen
Three equal choices, and a chapter colour used as a button. Nothing tells the eye what to do.
One action-blue button that says what happens; everything else is secondary.
Outcome first, for someone
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Hype words, no reader, no outcome, and a link that doesn’t say where it goes.
Know what a sponsorship reaches before you sign
See each show’s estimated audience, who already sponsors it, and the host’s past ad reads. See how brands use Pod Engine
The brand buyer’s outcome line from icps.md, then the proof, then a link that names its destination.